Bakeries & patisseries
Separate campaigns for the morning bread run and the afternoon pastry, with capped coupons.
In a bakery the basket is small but the frequency is high: the same customer comes five times a week, and a few lira are enough to move them to the bakery down the road. On top of that you are really two businesses in one day — the person buying bread at seven and the person buying a cake at five are not arriving with the same need, even when they are the same person. A bakery loyalty program treats those two flows separately and gives each one a reason to return: without slowing the morning queue, and without leaving the afternoon display to go to waste.
Morning bread and afternoon pastry are set up separately
Because campaigns can be limited to a day and an hour window, one rule can run between 7am and 10am while a completely different one runs between 3pm and 6pm. Bread purchases can earn stamps while cakes and special orders earn points per spend, and both accumulate in the same account. That way the low-value daily visit and the once-a-month celebration cake both stay inside the program.
The one thing that works on a small basket: stamps
Five percent back on a thirty-lira purchase brings nobody in; a free simit on the tenth loaf does. You configure the stamp card from the panel: how many stamps, which products count, how long the card lasts. The card sits on the customer's phone, so it cannot be lost or copied. When it fills, the reward is issued automatically and shows up as a prompt at the till on the next visit — no notebook behind the counter.
Limited production, controlled coupons
A bakery's stock resets every day, which makes an uncapped coupon dangerous. Coupons carry usage limits, a stock quantity and an end time: valid after 7pm, fifty a day, one per member. Once the limit is reached the coupon closes itself. That turns the difference between clearing today's shelf and losing money tomorrow into a rule, rather than a judgement call at the counter.
Who comes back, and to which shop?
The panel shows return rate, revenue per guest and reward cost broken down by branch and cashier. If a neighbourhood shop is losing its regulars, you see it in visit frequency before it shows up in the revenue line. Selecting customers who have not been seen for a while and inviting them back with a single-use coupon is one screen in the campaign builder.
Tie the peak days into the program
On holidays and other peak days the problem is not finding demand but pointing limited production at the right customers. Give the campaign an end date and a stock quantity, open it to members only, and the day's output goes to your regulars first. When the window closes the coupon closes with it, so nobody turns up the next morning with an old one. The members you gain on those days stay in the program and can be selected as an audience for the next campaign.
How it works
Set up the stamp card
Decide how many stamps earn a reward and which products count. Bread, pastries and cakes can each have their own rule.
Split the hours
Build separate campaigns for morning and afternoon, each with its own window, stock cap and end date.
Start scanning
A tablet or your existing screen is enough. Even in the morning rush the scan finishes in one tap, so the queue keeps moving.
Invite the regulars back
Select customers who have not been seen for a while and invite them with a single-use coupon. The campaign closes itself when the window ends.
Frequently asked questions
The scan finishes on one screen and the cashier's only job is to read the QR. Points, stamps and rewards are calculated in the background, and if the connection drops the transaction queues offline.
An app is not required. You sign them up at the till with a phone number, and from then on they only need to give that number; points and tiers work the same way.
No. Every coupon carries a quantity limit, a per-member cap and an end time, and it closes itself the moment the limit is reached.
You manage them from one account. The member base is shared, campaigns can target a single shop, and reports open with a per-branch breakdown.
